Pressto arrives to Indonesia
The Brand of Dry cleaning and laundry keeps growing with strength and confirming its leading position in the south east of Asia with its first openings in the country.
After Malaysia and Singapore, the arrival of Pressto to Indonesia shows the consolidation of the Brand as a reference in dry cleaning and laundry sectors in the southern east of Asia. The entrance in the market has been performed by the signature of a Master franchise between an Indonesian investor group, through the PT Prima Roda Gajah and the Spanish enterprise.
The Brand positioning that Pressto will prosecute in this country will focus in offering a high quality and quick service, with the added value of including new services ( Such as “Pressto Bags & Shoes” with the aim of offering cleaning and restoration of bags and shoes) and the home delivery service, that has been really well received by the Indonesian population.
The location chosen for the new opening of the pilot shop has been the Menteng neighborhood in Yakarta. It is a residential area, really close to the financial district and with a whole commercial and entertaining offer.
The second store will be a collection point that will open during the month of October, also in Menteng, with the aim of strengthen the brand position in the area, attracting more customers and increasing clothes volume in the pilot shop.
The main objective for 2018 is to open 3 new establishments in Yakarta.
Pressto Bags & Shoes
Pressto has included to its usual services in laundry and dry cleaning an exclusive Service for the cleaning, mending, restoration of bags and shoes and accessories named: “Pressto Bags & Shoes”.
Pressto professionals have developed a series of new cleaning processes, really effective and innovative, that will guarantee superior results, obtaining shoes, bags, accessories and helmets looking like brand new.