Pressto arrives to the Czech Republic
After focusing on markets such as the Middle East, Southern Asia or Africa, the Brand Pressto starts a new stage in its international expansion, focusing in Europe.
The Brand of laundry and dry cleaning Pressto keeps expanding with the new opening of its first store in the Czech Republic. The arrival to the market has been performed as it is usual in Pressto international projects thanks to a Master franchisee ( MUXA S.R.O) that will develop the Pressto concept in the country. The visible head of the project will be Pavla Žáková, local entrepreneur with great experience in the services sector.
For the opening of this first store, the new and modern residential area of Waltrovka has been selected where other international enterprises have installed, this make the location the right place to offer a whole service and with top cleaning and additional services. “The wealth of the Czech population has risen during the last years, especially after its integration in the EU and that welcome original franchises. It’s a population that worries about their image and personal look, and that is the reason why the Pressto concept fits perfectly with them, comments Gregorio Hernansanz, responsible of international department of Pressto, who was present in the store inauguration along with some of the ICEX members.
The forecast of the expansion is really favorable, focusing on opening two new stores during the two following years.
The master franchise contract signed with Pavla Žáková, also includes in a further step the expansion of the Brand in Slovakia.
Pressto Czech Republic: Specialized services
With the objective of offering an integral Service in dry cleaning, the Brand Pressto has added new services to his catalog of water and dry cleaning. One of the last inventions that have been developed is the Pressto Bags & Shoes, that has also been launched in the Czech. This service is focused in the cleaning and restoration of bags, shoes and accessories.
Pressto professionals have developed a series of cleaning processes, really innovative and efficient that guarantees the best results, granting that both shoes and bags or even motorbike helmets will look as brand new.