Pressto Brand strengthen their leadership in Mexico
Pressto arrived to Mexico in 1997 and twenty years is the undisputed leader in the dry cleaning and laundry sector. More than a hundred different stores and more than a million happy customers support Presstos presence in the Mexican market.
Mexico was the first international bet of the pressto franchises, and as in Spain, their business concept has taken over both Mexican customers and investors that trust on the brand, this fact has been confirmed with four new openings in 2017.
One of the new openings has been performed in the state of Puebla, in Tehuacán, the second most populated city of the state. This is the eighth dry cleaning of the company in Puebla.
Another state in the center of the country has been awarded with a new opening. In Querétaro, that thanks to its geographic location has become an industrial core of the central zone of Mexico
The other two openings have been performed in Mexico City in two different areas. The first one has been performed at the south of the city in San Angel while the second one has been opened in Via Vallejo Park, a commercial center that holds national and international brands, hotels and lobby’s over 80.000 square meters with huge hallways and gardens.
A well know business concept consolidated and recognized
By second year in a row, Pressto Mexico has been awarded with the seal of Super brand, granted by the Mexican board brand and that recognizes the status of “Super Brand” based on the criteria: Market presence, longevity and customer loyalty
In Mexico there are more than 30.000 establishments of dry cleaning and according to forecast this amount could grow between 2 to 5 percent. The brand Pressto differs from others on their service catalog “not only for laundry and dry cleaning” as we also offer garments mending, bags and shoes restoration and an exclusive App for home service. Says Raul de Anda, Director of Pressto Mexico