Pressto arrives to Lebanon
The Spanish chain, increasingly consolidated leader in high quality dry cleaning and laundry sector, continues its international expansion in the Middle East, as has opened its first master franchisee store in Lebanon.
The first dry cleaning and laundry Pressto of Lebanon comes from the hand of the Group of Investors Top Group, which company has signed a master franchise agreement for the implementation and operation of Pressto. This is a Lebanese Business Group, with extensive knowledge of the retail sector that has chosen to Pressto franchise for its solid business concept, the diversification of business services and the initial-ongoing support all franchisees use to receive. Pressto goal is the same than in the other countries, to offer high quality service for a full care of their garments and accessories with an excellent shopping experience.
One of the main steps to achieve this goal is the pick-up and delivery service, being accessible by phone, website (lb.pressto.com), or thanks to the mobile app exclusively developed by Pressto Group, which is already having a great acceptance among the Lebanese public because of the quality service, the range of available services and the ease of use.
The first store (flagship store) has been opened in the eastern part of Beirut, in the district of Achrafiye. The choice of the area is due to the fact that it is a coastal area, as commercial as residential, characterized by winding streets with large and exclusive apartments and office buildings.
After a few months of consolidation of the business concept, Pressto Lebanon will begin its expansion in the country in 2017, with the opening of other shops in several areas of the capital, Beirut.
Pressto Bags & Shoes
“One of the services that will mainly appeal to customers of Lebanon is the Pressto Bags & Shoes, as it is another of the novelties that the chain brings to the country,” commented from the International Expansion Department of Pressto. This new service, exclusive of Pressto, ensures the cleaning, maintenance and restoration of all types of footwear and accessories such as handbags and purses.
With this new service, Pressto has covered a need that the customers had and still had not been covered, to take care of their more precious garments, delicate items such as shoes and leather bags, and always with the Pressto quality basis.