The Pressto chain opens two new dry-cleaning stores in Mexico
· Mexican entrepreneurs are investing in the cleaning sector at the height of the pandemic to obtain a profit from their investments.
· With these two openings, Mexico consolidates its position as the country with the most establishments in the chain.
The Spanish brand Pressto continues to grow strongly in Mexico, where it has just opened two more dry-cleaning and laundry establishments. Both openings have taken place in Mexico City and are being carried out by two new franchisees who have joined Pressto’s Mexican branch.
The first of the establishments; Pressto Plaza Arenal, is located in the Xochimilco Town Hall, in a very commercial area in the south of the city with a great economic and residential development. The location of the second of the shops, Pressto Villalongín, is unbeatable, located between two of the main arteries of Mexico City, Insurgentes and Circuito Interior, and very close to the emblematic Paseo de La Reforma. It is an area where there is an abundance of state institutions, public schools and some of the most important theatres in the capital.
The key to Pressto’s success worldwide, and in Mexico in particular, is the wide range of quality services offered by Pressto in the field of cleaning all types of garments. “In these complicated times for everyone, society demands a thorough cleaning of their clothes and accessories. In Pressto we have been working on this for more than 25 years, guaranteeing a total hygienization of the garments, with tested and certified processes”, says Silvia Díaz, General Manager of the Spanish company.
One of the most requested services in Mexico is “Pressto Bags & Shoes”, aimed at the cleaning, care and restoration of bags, shoes and all kinds of textile and leather accessories. Within this service, cleaning and deodorization of motorbike cases is included. This cleaning process is carried out with ozone, to guarantee the total elimination of bad smells and germs.
Pressto’s consolidation in Mexico is such that, thanks to these new openings, it is the country with the most establishments in the chain, with a total of 105 dry-cleaning and laundry establishments. The growth forecast for the next 12 months is for 16 openings.